Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

By Thorsten Hennig-Thurau, Caroline Wiertz, Fabiano Feldhaus. Journal of the Academy of Marketing Science, 2014

397 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/25428171f4193ea9810850c2e40d0aa0f85b0fad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Sociology and Political Science

Citations in the corpus

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination (2018, background): “While social media researchers have focussed primarily on analysing particular social networks in isolation, such as Twitter (Hennig-Thurau et al., 2015), Facebook (De Vries et al.”
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018, background): “…systematic differences between traditional, face-to-face word of mouth and its digital forms, such as articulations on review/retail sites (consumer reviews or electronic word of mouth) and those on social media platforms (social media or microblogging word of mouth) (Hennig-Thurau et al., 2015).”
What Are Likes Worth? A Facebook Page Field Experiment (2017, background): “…(Godes and Mayzlin 2004; Stephen andGalak 2012), blogs (Dhar and Chang 2009;Onishi and Manchanda 2012; Stephen and Galak 2012), social networks (Hennig-Thurau, Wiertz, and Feldhaus 2014; Rui, Liu, and Whinston 2013; Trusov, Bucklin, and Pauwels 2009), review sites (Archak, Ghose, and Ipeirotis…”
The future of social media in marketing (2019, background): “2019) , as well as how it interacts with other forms of media such as television (e.g., Schweidel 2016, 2019) and affects new product adoption through diffusion of information mechanisms (e.g., Hennig-Thurau et al.”
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017, background): “…their customers – it enables marketers to influence brand outcomes and purchase decisions through fan promotion and popularization of brand content (De Vries, Gensler, and Leeflang, 2012; Kumar and Mirchandani, 2012; Hennig-Thurau, Wiertz, and Feldhaus, 2015; Nelson-Field, Riebe, and Sharp, 2012).”