L. Moroko

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it; #6,003 of 6,289 by trust here, #5,117 by citations
• Sociology and Political Science — 14 citations into it; #21,671 of 22,756 by trust here, #16,952 by citations
• Organizational Behavior and Human Resource Management — 9 citations into it; #8,363 of 8,741 by trust here, #7,229 by citations

Whom L. Moroko trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek
2. Venkatram Ramaswamy
3. Robert F. Lusch
4. Renana Peres
5. Stephen Louis Vargo

Who trusts L. Moroko overall

1. Linda D. Hollebeek

Papers from L. Moroko's perspective

Ordered by how strongly the researchers L. Moroko trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
2. Co-creation experiences: The next practice in value creation
3. Innovation diffusion and new product growth models: A critical review and research directions
4. Demystifying customer brand engagement: Exploring the loyalty nexus
5. The Strength of Weak Ties
6. Collaborating to create: The Internet as a platform for customer engagement in product innovation
7. Fundamentals of service science
8. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
9. Innovation through institutionalization: A service ecosystems perspective
10. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For

Their papers

• Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model (2016) — 115 citations