A Tale of Two Sources in Native Advertising

By Mu Wu, Yan Huang, Ruobing Li, Denise Bortree, Fan Yang, Anli Xiao, Ruoxue Wang. 2016

95 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/47ee2b5750c7658d746c2d758a7a5f81a7b25c9f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Michelle A. Amazeen
4. Seunghyun Kim
5. Seounmi Youn

In Marketing

1. Bartosz W. Wojdynski
2. Seunghyun Kim
3. Seounmi Youn
4. Michelle A. Amazeen
5. Nathaniel J. Evans

In Sociology and Political Science

1. Bartosz W. Wojdynski
2. Nathaniel J. Evans
3. Seounmi Youn
4. Seunghyun Kim
5. Michelle A. Amazeen

Citations in the corpus

• Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (2018, background): “The research on consumer responses to native advertising shows this pattern quite clearly (Amazeen & Muddiman, 2018; Wu et al., 2016).”
• Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance (2019, methodology): “…recognize a covert branded message as advertising; (2) whether ad recognition activates consumers’ persuasion knowledge; (3) how consumers’ persuasion knowledge influences their responses to native advertising (e.g. Evans et al. 2017; Lee et al. 2016; Wojdynski and Evans 2016; Wu et al. 2016).”
• The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “These concerns are borne out by empirical studies that show large portions of consumers not recognizing covert advertising message as advertising (Boerman, Willemsen, and Van Der Aa 2017; Wu et al. 2016).”