Market orientation and marketing practice in a developing economy

By P. Ellis. 2005

141 citations recorded by the source corpus.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f801722eeb31f5d32bdb2a8eb16e24c97f41c848

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Aron O'Cass
2. P. Sok
3. K. Sok

In Strategy and Management

1. Fernando Jaramillo
2. J. Boles
3. Jay P. Mulki
4. P. Sok
5. K. Sok
6. Aron O'Cass
7. P. Naudé
8. Stephan C. Henneberg

Citations in the corpus

• Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons (2006, unknown): “…proxy for other, known, moderators, these results broadly confirm the view that as economies mature (i.e., market turbulence diminishes and competitive intensity increases), the performance effects of a market orientation become more salient (Ellis 2005; Harris, 2001; Homburg and Pflesser, 2001).”
• Achieving Superior SME Performance: Overarching Role of Marketing, Innovation, and Learning Capabilities (2013, background): “In countries such as Cambodia, a drop-and-collect approach is strongly recommended (Ngo and O’Cass, 2009; O’Cass and Sok, 2012) as it helps not only in increasing the response rate but also tackling with identified issues such as unreliability nature of the postal system and mail surveys (Ellis, 200”
• Workplace Stressors, Job Attitude, and Job Behaviors: Is Interpersonal Conflict the Missing Link? (2011, background): “…to extend and validate findings of studies of salespeople from developed economies to different cultural settings (Dwairi, Bhuian, and Jurkus 2007; Ellis 2005; Luo, Sivakumar, and Liu 2005). overvieW and hypotheSiS developMent There is increased recognition that stress can affect an individual’s…”
• The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms (2011, result): “As such, these findings on the one hand support existing research concerning the positive results of MO for transitional economies (Akimova, 2000; Ellis, 2005; Fahy et al., 2000; Farley & Deshpandé, 2005).”