Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

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The Influence of Price Discount Framing on the Evaluation of a Product Bundle (2004, background): “of products in a bundle can influence the attractiveness of the bundle offer (Chakravarti et al. 2002; Drumwright 1992; Johnson, Herrmann, and Bauer 1999; Yadav and Monroe 1993).”
When 2 + 2 is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices (2008, background): “Partitioned pricing also makes the partitioned components more salient than when the prices are not partitioned (Chakravarti et al. 2002).”
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “Chakravarti et al. (2002) propose that consumers can use different mental accounts for different attributes or benefits of a product.”
Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles (2010, background): “…the attractiveness of price promotions in bundle offers has focused on items that are related but differ in their value or importance (e.g., Chakravarti et al. 2002; Heath, Chatterjee, and France 1995; Mazumdar and Jun 1993; Yadav and Monroe 1993), the current research proposes an…”
Learning from mistakes: What do inconsistent choices over risk tell us? (2009, background): “Langer and Weber 2001, and Chakravarti et al. 2002 ).”