When 2 + 2 is Not the Same as 1 + 3: Variations in Price Sensitivity across Components of Partitioned Prices

By Rebecca W. Hamilton, Joydeep Srivastava. 2008

150 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/3910987589a28b753fca3d87f6a616c7b8ac544c

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In Marketing

1. Eric J. Johnson
2. Vicki G. Morwitz

In Organizational Behavior and Human Resource Management

1. Vicki G. Morwitz

Citations in the corpus

• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “As we have discussed, PP can affect both the perceived benefits and perceived price of an offering, and the value received from particular components of an offering (Bertini & Wathieu, 2008; Chakravarti et al., 2002; Hamilton & Srivastava, 2008).”