The Influence of Price Discount Framing on the Evaluation of a Product Bundle

By Chris Janiszewski, Marcus Cunha. 2004

199 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/9a562b08f3e0305e43e39de03eb1d4dc61f23c33