The Economic Analysis of Advertising

By K. Bagwell. 2005

990 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1019e7cb2e8f8614f56319620607b756af071120

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In Management Science and Operations Research

In Marketing

In Strategy and Management

Citations in the corpus

Common ownership and competition in product markets (2021, neutral): “, see Stigler (1968); Spence (1977); Dixit and Norman (1978); Fudenberg and Tirole (1984); Shapiro (1989); Bagwell (2007), and find no effect.(2) We extend the analysis to a multivariate setting with industry-level regressions of profitability or nonprice competition proxies on common ownership, con”
Competition for Viewers and Advertisers in a TV Oligopoly (2007, neutral): “4For a survey of the economics literature on advertising, see Bagwell (2007). and Wildman and Owen.”
The Product Market Effects of Hedge Fund Activism (2016, positive): “We build on the large literature on advertising expenditures (see Bagwell, 2007).”
Limited Attention as a Scarce Resource in Information-Rich Economies (2008, background): “3 See Bagwell (2007) for a comprehensive survey on the economics of advertising.”
The Unfavorable Economics of Measuring the Returns to Advertising (2015, background): “Indeed most papers on ad effectiveness use this is as the primary hypothesis of interest—the goal being to measure whether the causal influence on sales is significantly different from zero (Bagwell, 2005).”
What is Different About Online Advertising? (2014, background): “For more details on that topic, see Evans (2009) and Bagwell (2007).”
The use of advertising activities to meet earnings benchmarks: evidence from monthly data (2010, background): “8 See Assmus, Farley, and Lehmann (1984) and Bagwell (2007) for a review of this literature.”
Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization? (2014, background): “However, advertising space is often restricted since too much advertising is often perceived as a nuisance by users (see, e.g., Becker and Murphy 1993; Bagwell 2007) and, therefore, decreasing the platform’s value in the recipients’ eyes.”
Intangible capital and economic growth (2006, positive): “For brand equity, we lower the depreciation rate to 50 percent following the empirical evidence surveyed in Bagwell (2007). In addition, the main result is not affected if the average growth rate of intangible investment, g, per equation (4.”
Media Bias and Advertising: Evidence from a German Car Magazine (2014, background): “It is well known, that recipients and advertising markets are not independent from each other (see BAGWELL, 2007).”