Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents

By Yili Kevin Hong, Paul A. Pavlou. Information systems research, 2014

400 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/62155933f2c75616fd64200b1f3ae48bdfd09069

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Colleen M. Harmeling
2. Robert W. Palmatier
3. Alexander Bleier

In Marketing

1. Colleen M. Harmeling
2. Robert W. Palmatier
3. Alexander Bleier

In Sociology and Political Science

1. Colleen M. Harmeling
2. Robert W. Palmatier
3. Alexander Bleier

Citations in the corpus

• Creating Effective Online Customer Experiences (2018, background): “…of Washington (email: palmatrw@uw.edu). can evaluate a product solely on the basis of factual information (search qualities) rather than needing direct physical experience (experience qualities) implies the level of uncertainty associated with assessing that product online (Hong and Pavlou 2014).”