Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping

By Zhenhui (Jack) Jiang, Izak Benbasat. Journal of Management Information Systems, 2004

643 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective (2007, positive): “By providing a real feel for their products and enabling adequate evaluation of product attributes through signals (Jiang and Benbasat 2004), sellers can convey information about the true quality of their products.”
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “Prior studies showed the usefulness of these new worlds for enhancing the education process, by providing an entertaining context for learners able to maximize the knowledge transfer of complex concepts (Kaufmann and Schmalstieg, 2003; Pan et al., 2006).”
The impact of live video streaming on online purchase intention (2020, background): “Retailers can better describe online products using visual appearance and audible elements such as textual descriptions, visual images, and multimedia (Chen & Kao, 2010; Jiang & Benbasat, 2004).”