Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

By Devavrat Purohit, Joydeep Srivastava. 2001

468 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e9351a7489f6640ebdb996eccb9fb22b486a4ebe

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Citations in the corpus

The perceived credibility of quality labels: a scale validation with refinement (2008, background): “, 2006), price (Rao, 2005), advertising spending (Moorthy and Hawkins, 2005), warranties (Sobermann, 2003), money-back guarantee (Moorthy and Srinivasan, 1995), retailer reputation (Purohit and Srivastava, 2001), certification (Mishra, 2006) and quality labels (Fotopoulos and Krystallis, 2003; Larce”
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013, background): “While reputation was found to be a strong predictor of attitude and behavior ( Jin et al., 2008; Lee and Shavitt, 2006; Purohit and Srivastava, 2001), existing literature lacks explanation on the critical role of online store reputation in determining consumer organismic and behavioral responses.”
The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making (2020, methodology): “The measures for the key variables were the same as those in study 1, with the addition of the measures of perceived quality (Purohit and Srivastava 2001): “This hotel is likely to be of high quality”; “This hotel is likely to be reliable”; “I would not worry about the quality of this hotel”;…”
The Influence of Product Variety on Brand Perception and Choice (2007, background): “The notion that consumers rely on cues to assess quality is well-established and has been relied upon in both marketing (e.g., Allison and Uhl 1964; Olson 1977; Purohit and Srivastava 2001) and economics (e.g., Klein and Leffler 1981; Nelson 1974).”
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004, background): “Thus, consumers appear to use warranties to infer either high-quality or low-quality, depending on consumers’ expectations and experiences, but that perceptions about the firm may moderate this process (Boulding & Kirmani, 1993; Purohit & Srivastava, 2001; Shimp & Bearden, 1982).”
Impacts of Reputation for Quality on Perceptions of Company Responsibility and Product-related Dangers in times of Product-recall and Public Complaints Crises: Results from an Empirical Investigation (2010, background): “There seems to be a substitutional relationship between reputation and warranties as quality signals (cf. Price and Dawar, 2002 ; Purohit and Srivastava, 2001 ; Innis and Unnava, 1991 ; Gerhard, 1995: 163 ff. ; Ungern-Sternberg, 1984 ; Al-Najjar, 1995: 605 ff. ; Balachander, 2001: 1282 ff. 172 ).”
Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information (2013, methodology): “STUDY 1: EFFECTS OF BRAND”
Helpful Reviewers in TripAdvisor, an Online Travel Community (2011, background): “…2005; Rao & Monroe, 1989; Rao, 2005), reputation is another extrinsic cue indicating the quality of online merchants and online information creators (Dellarocas, 2003; Jin, Bloch, & Cameron, 2002; Li & Hitt, 2008; Purohit & Srivastava, 2001; Resnick, Zeckhauser, Friedman, & Kuwabara, 2000).”
Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products (2012, background): “…that consumers often rely on cues or signals (Nelson 1970, Kirmani and Rao 2000) such as product variety (Berger et al. 2007), market share (Hellofs and Jacobson 1999), seller reputation (Purohit and Srivastava 2001), or resale value (Pierce 2012), when evaluating the quality of a product.”