Consumer switching behavior in the Asian banking market

By P. Gerrard, J. Cunningham. 2004

163 citations recorded by the source corpus.

Subfields: Finance, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/60bc818c472507ee54a99be49aba7ea89845e357

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Finance

1. Christopher Han-Kie Gan

In Organizational Behavior and Human Resource Management

1. Christopher Han-Kie Gan
2. Michael D. Clemes
3. Dongmei Zhang

In Strategy and Management

1. Christopher Han-Kie Gan

Citations in the corpus

• Customer switching behaviour in the Chinese retail banking industry (2010, background): “Furthermore, Gerrard & Cunningham (2004) identify bank reputation as one of the factors that cause customers to switch banks in the Asian market and refer to reputation as the integrity of a bank and the bank’s perceived financial stability.”