Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

By Sabrina Helm, Uwe Renk, Anubhav A. Mishra. 2016

125 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fb98bbf78917f600acf40e8afc07146928ea009d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Mingli Zhang
2. Yu Wang
3. Mu Hu

Citations in the corpus

• Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework (2017, background): “…of members in showing positive outcomes such as consumption behaviors, generating positive word-ofmouth, and continuous usage intention (Algesheimer, Dholakia, & Herrmann, 2005; Badrinarayanan et al., 2015; Helm et al., 2016; Hsu, Chih, & Liou, 2015; Yoshida, Gordon, Heere, & James, 2015).”