Reference Price and Price Perceptions: A Comparison of Alternative Models

By Ronald W. Niedrich, Subhash Sharma, D. Wedell. 2001

255 citations recorded by the source corpus.

Subfields: General Decision Sciences, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e3905182c6c3d4d1f50c5cf13915e8ab299db491

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. F. Del Missier

In Management Science and Operations Research

1. S. Alavi
2. Johannes Habel
3. H. V. van Heerde
4. Puneet Manchanda
5. Carl F. Mela
6. F. Del Missier
7. J. Wieseke

In Marketing

1. H. V. van Heerde
2. Carl F. Mela
3. S. Alavi
4. Johannes Habel
5. Puneet Manchanda
6. J. Wieseke
7. L. Schons
8. L. Teunter

Citations in the corpus

• Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness (2016, methodology): “To this end, we rely on the price information processing model firmly established by behavioral pricing research (Dodds, Monroe, and Grewal 1991; Jacoby and Olson 1977; Niedrich, Sharma, and Wedell 2001).”
• Perceptions and expectations of price changes and inflation: A review and conceptual framework (2008, background): “The work of Niedrich et al. (2001) supports consumers having a sense of a range of prices, but they propose that range frequency theory (Parducci, 1965), which also considers the relative frequencies of prices, may be a better explanation for reference prices.”
• Does Wage Rank Affect Employees' Wellbeing? (2008, unknown): “4 E.g., Birnbaum 1992; Brown and Qian 2004; Hagerty 2000; Mellers, Ordoñez, and Birnbaum 1992; Niedrich, Sharma, and Wedell 2001; Smith et al. 1989; Stewart, Chater, and Brown 2006.”
• The Dynamic Effect of Innovation on Market Structure (2004, background): “The range effect (Niedrich, Sharma, and Wedell 2001) implies that the difference between two stimuli on a perceptual dimension decreases when the range (i.e., the difference between the two extremes on that dimension) increases.”
• The relationship between pay and job satisfaction: A meta-analysis of the literature (2010, unknown): “…of a color is affected by contrasts with background colors), adaptation level theory has been applied in many areas of psychology, including consumer behavior (e.g., Niedrich, Sharma, & Wedell, 2001), personality (e.g., Goldstone & Goldfarb, 1964), and social psychology (Marshall & Kidd, 1981).”
• Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects (2003, unknown): “One possibility is that the local stimulus context will override any reference set evoked from memory, producing effects of the available product context but little effect of framing (Niedrich et al. 2001).”