An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses

By Darrel D. Muehling, Vincent J. Pascal. 2011

135 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/fd1544917638f8071be7e40ccb60d19e11f75cd3