Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements

By Darrel D. Muehling, David E. Sprott, Abdullah J. Sultan. 2014

146 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ddf155ab90caab71ff2830ee009158b9eaa32bf2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. S. Sanz‐Blas
2. Daniela Buzova
3. Sameer Hosany

In Marketing

1. S. Sanz‐Blas
2. Daniela Buzova
3. Sameer Hosany
4. John B. Ford
5. K. Kaplanidou
6. A. Apostolopoulou
7. D. Papadimitriou
8. Girish Prayag

In Social Psychology

1. J. Kees
2. S. Sanz‐Blas
3. Kim Bartel Sheehan
4. Daniela Buzova
5. Sameer Hosany

Citations in the corpus

• An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk (2017, background): “…using MTurk samples have covered an array of topics, including sustainable marketing and social media (Minton et al. 2012), nostalgic advertising (Muehling, Sprott, and Sultan 2014), brand placements in music (Ferguson and Burkhalter 2015), and health advertising (Kareklas, Mueh-ling, and Weber…”
• The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “…specifically, some studies establish that exposure to advertising, which incorporate nostalgic cues, serves as a trigger for activating memories, emotions, and associations related to products from the past (e.g., Merchant et al. 2013; Muehling and Sprott 2004; Muehling, Sprott, and Sultan 2014).”