The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

By Ching-Hsuan Yeh, Yi-Shun Wang, Hsien-Ta Li, Shuo Lin. 2017

93 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3f0be7442f5dd0cfc286193c038dba11bd7677eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Amer Rajput
2. Raja Zohaib Gahfoor

In Organizational Behavior and Human Resource Management

1. Amer Rajput
2. Raja Zohaib Gahfoor

Citations in the corpus

• The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic (2021, methodology): “Thus, virtual tourism can be used as an effective marketing tool for companies, agencies, and governments to promote tourism destinations, because VR has been proved to perform better than brochures or pictures in marketing (Wan et al., 2007; Yeh et al., 2017).”
• Satisfaction and revisit intentions at fast food restaurants (2020, background): “S-O-R framework is implemented in diverse service contexts to examine how physical environment quality affects customer’s emotion and behavior [55].”