Investigating consumers’ representations of beers through a free association task: A comparison between packaging and blind conditions

By C. Sester, C. Dacremont, Ophélia Deroy, Dominique Valentin. 2013

103 citations recorded by the source corpus.

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Situational appropriateness of beer is influenced by product familiarity (2015, methodology): “Finally, the need for further studies investigating the role of familiarity in shaping consumers’ contextual evaluations of beer has been recently brought to attention (Giacalone, Duerlund, Bøegh-Petersen, Bredie, & Frøst, 2014; Sester et al., 2013).”
Developing a reduced consumer-led lexicon to measure emotional response to beer (2015, background): “It has been found that familiarity has an important bearing on consumer experience (Sester et al., 2013) and it was anticipated that there may be a particular effect of familiarity between consumer groups in their reported emotional responses.”
Functional or emotional? How Dutch and Portuguese conceptualise beer, wine and non-alcoholic beer consumption (2016, methodology): “This method, originated in the social science context, is commonly used to present results of qualitative studies (Ares et al., 2015; Sester et al., 2013).”