Persuasive messages, popularity cohesion, and message diffusion in social media marketing

By Y. Chang, Hueiju Yu, Hsi-Peng Lu. 2015

414 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f622feaa56d46de14b3e6a8d06f6faed668273e0

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In Information Systems and Management

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Citations in the corpus

Social media in marketing: A review and analysis of the existing literature (2017, methodology): “…2016; Anandaa et al., 2016; Wu, 2016; Gulbahar and Yildirim, 2016; Movsisyan, 2016; Yadav et al., 2016; Bolton et al., 2013; Chandra et al., 2012; Chang et al., 2015; Clavio and Kian, 2010; Gironda and Korgaonkar, 2014; Killian and McManus, 2015; Lebel and Danylchuk, 2012; Mahan, 2011; Nusair et…”
Investigating the impact of social media advertising features on customer purchase intention (2018, background): “As for social media ads, people are more likely to be attached if they perceive the targeted ads as more useful and valuable (Chang et al., 2015; Rana, Dwivedi, Lal, Williams, & Clement, 2017).”
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2021, neutral): “Content trustworthiness draws upon the source credibility theory (Chang, Yu, & Lu, 2015).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “…it as a means to connect and interact with existing and prospective customers and build customer relationships (Chan and Guillet, 2011; Chi, 2011; Chang et al., 2015; Choi et al., 2016), while others define it as a process of enhancing stakeholders’ value through marketing activities by…”
Engaging customers through online participation in social networking sites (2017, background): “Usefulness refers to user perceptions deriving from personal or professional judgment about content that may benefit their performance in browsing posts (Bhattacherjee & Sanford, 2006), while preferences comprise favorable feelings and interests (Kim & Son, 2009; Chang et al., 2015).”