Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

By Angella J. Kim, Kim K. P. Johnson. Computers in Human Behavior, 2016

466 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f87441f84737b8d4e202fcf903bc2cce89b9ecf2

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Citations in the corpus

Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020, methodology): “Therefore, following previous research which also took brand publications as the stimulus in the S-OR framework (e.g. Kim & Johnson, 2016), we consider posts published by a fashion brand on Instagram as stimuli which might drive subsequent organismic reactions and responses in followers.”
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, unknown): “Sperry Top-Sider developed a Facebook fan page for consumers to interact with each other, seeking to understand the benefits and features of various offers in their decision-making processes (Kim and Johnson, 2016).”
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “The greater the discount or the more convincing the sales personnel and experts sound, the more likely consumers will be to purchase on impulse [46].”
Role of electronic word-of-mouth content and valence in influencing online purchase behavior (2018, background): “In a recent study, the result indicated that detailed positive review content on different online media helped companies to build a strong online brand (Kim and Johnson 2016).”
The effect of social media on firm performance (2017, background): “Social media facilitates the information sharing and content generation process by individuals(A. J. Kim & Johnson, 2016).”