The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour

By Hsin Hsin Chang, Hsin-Wei Wang. Online information review (Print), 2011

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Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam (2018, background): “Chang and Wang [33] noted that customers with a high perceived value have a positive relationship with satisfaction and customer loyalty.”
E-LOYALTY IS NOT ALL ABOUT TRUST, PRICE ALSO MATTERS: EXTENDING EXPECTATION-CONFIRMATION THEORY IN BOOKSELLING WEBSITES (2013, background): “The concepts of inertia have been extended to e-commerce settings by Anderson and Srinivasan [2003], who found that inertia is a strong mediator of e-loyalty.”
The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019, background): “In physical businesses and online businesses, customer shopping experience in ﬂ uences future customer behavior, including repurchase intention, store revisit intention, and word of mouth (WOM) (Chang and Wang, 2011).”
Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2015, background): “In the e-commerce context, studies have confirmed the relationship between perceived value and purchase intention (Chang & Wang, 2011; Fuentes-Blasco, Gil-Saura, Berenguer-Contrí, & Moliner-Vel azquez, 2010; Kim et al., 2012; Wu, Chen, Chen, & Cheng, 2014).”