Gender differences in consumers’ perception of online consumer reviews

By Soonyong Bae, Taesik Lee. Electronic Commerce Research, 2011

319 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/870b32bd703b1b18a1a9893b53041881feeb476e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Victor R. Prybutok
2. David C. Yen
3. Chao Wen
4. Jiaming Fang
5. Jiunn-Woei Lian
6. Isabel Maria Macedo

In Marketing

1. Victor R. Prybutok
2. David C. Yen
3. Chao Wen
4. Jiunn-Woei Lian
5. Isabel Maria Macedo

In Sociology and Political Science

1. Victor R. Prybutok
2. David C. Yen
3. Chao Wen
4. Jiaming Fang
5. Jiunn-Woei Lian

Citations in the corpus

• Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “Prior studies confirm that females perceive a higher level of risk in online shopping [Bae & Lee, 2011].”
• Online shopping drivers and barriers for older adults: Age and gender differences (2014, background): “Bae and Lee (2011) reported similar findings. Fan and Miao (2012) studied the effects of electronic word-of- mouth and found that males and females have different online shopping behaviors.”