The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective

By Jumin Lee, Do-Hyung Park, Ingoo Han. Internet Research, 2011

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The impact of financial services quality and fairness on customer satisfaction (2012, background): “For example, under conditions of limited or asymmetric information, customer intentions to purchase products online depend on their trust (Lee et al., 2011).”
The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy (2019, background): “Lee et al. (2011) found that products with more favourable reviews generally sell better.”
Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “These new communication channels have become especially important for companies, especially in the context of consumer endorsements being an important advertising strategy (Bernritter, Verlegh, and Smit, 2016; Lee, Park, and Han 2011).”
Enhance green purchase intentions (2012, background): “Customer trust is a fundamental determinant of long-term consumer behavior (Lee et al., 2011).”