The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts

By C. Breuer, Christopher Rumpf. 2012

109 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1e17e817c92e7d1e5f52d7d89b332581a2a39eae