Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison

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The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “However, Shukla (2010) investigated the influence of interpersonal and brand image and found these can motivate consumers PI, the result indicated the brand image was a significant moderator on luxury purchase intention.”
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention (2018, background): “Additionally, marketing activities are fundamental for buying decisions, especially advertising, which sets up communication between the brand and the consumer (Shukla, 2011).”
Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “Only a limited number of studies have tested the relationship between culture and interpersonal influence at the individual level, while a majority of studies have focussed on the effect of either individualism or collectivism on SNII (Liu and Wu, 2007; Mourali et al., 2005; Shukla, 2011).”