Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women

By Yajin Wang, Vladas Griskevicius. 2014

431 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bea58f07ecfa15973afcb039d13dc09ff06af95d

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Citations in the corpus

All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption (2016, positive): “This argument is further supported by more recent empirical research demonstrating that consumption of status goods differs in public versus private situations (Berger and Ward 2010; Thompson and Norton 2011; Wang and Griskevicius 2014).”
Values associated with luxury brand consumption and the role of gender (2017, background): “As discussed, SST posits that gender beliefs and status asymmetries lead men to elaborate an independent self-concept, whereas women elaborate an interdependent one (Wang & Griskevicius, 2014).”
Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products (2015, background): “Goals determine what people give attention to (Plassmann, Ramsøy, and Milosavljevic 2012; Wang and Griskevicius 2014), and thus further research could examine whether goals in a social context are likely to modify the way people attend to emotionally significant marketing stimuli such as luxury and…”
When do materialistic consumers join commercial sharing systems (2016, background): “Yet, their motivational drivers bert.mai@bwl.uni-kiel.de en domaterialistic consumers 03 may differ from those of frugal or sustainability-conscious consumers (Geiger-Oneto, Gelb, Walker, & Hess, 2013; Hudders, Pandelaere, & Vyncke, 2013; Wang & Griskevicius, 2014).”
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption (2018, methodology): “Items were adapted from previous research (Griskevicius et al. 2007; Sundie et al. 2011; Wang and Griskevicius 2014).”
Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Further, consistent with the selectivity hypothesis contention that females (versus males) are more sensitive to detailed information, Berney-Reddish and Areni (2006) found that only females were less accepting of ad claims containing qualifying subtle details, such as hedge (e.g., “probably,”…”