M. Balaji

Marketing · 2014–2021

A researcher in the Science corpus: 13 papers; trusts 28 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom M. Balaji trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Richard P. Bagozzi
  2. Philip M. Podsakoff
  3. Youjae Yi
  4. Heesup Han
  5. Marko Sarstedt
  6. Joseph F. Hair
  7. Christian M. Ringle
  8. Jörg Henseler
  9. Arch G. Woodside
  10. Barbara Vis

Who trusts M. Balaji overall

  1. Yangyang Jiang
  2. Szu‐Hsin Wu

Papers from M. Balaji's perspective

Ordered by how strongly the researchers M. Balaji trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  3. Inequity In Social Exchange
  4. Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
  5. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  6. Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration
  7. On the nature and direction of relationships between constructs and measures. (Psychological methods)
  8. Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
  9. PLS-SEM: Indeed a Silver Bullet
  10. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Their papers