Consumer Responses to Performance Failures by High-Equity Brands

By Michelle L. Roehm, Michael K. Brady. 2007

121 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c43ee4b23c0e290a28876064f189c60c78e36707

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. T. M. Tripp
2. Renaud Legoux
3. Yany Grégoire
4. Katja Gelbrich
5. Marko Sarstedt
6. J. Dawes

In Organizational Behavior and Human Resource Management

1. T. M. Tripp
2. Yany Grégoire
3. Renaud Legoux
4. L. Harris
5. Riza Casidy
6. Hyunju Shin
7. Hongwei He
8. D. Laufer

Citations in the corpus

• When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009, background): “Note that this thesis is similar to an effect that Roehm and Brady (2007) report.”