Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

By Natalie Mizik, Robert Jacobson. 2003

962 citations recorded by the source corpus.

Subfields: Accounting, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c1c53d32b635cc57d88ac9ac38865ac55b469b82

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

In Management Science and Operations Research

In Strategy and Management

Citations in the corpus

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006, background): “Strategically, brand-based advertising can create brand equity for firms through its ability to differentiate the firm’s product, which is not easily imitated by competitors ( Mizik and Jacobson, 2003 ).”
On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, methodology): “As such, the method has been used in several prior studies (e.g., Aaker and Jacobson 1994, 2001; Jacobson and Mizik 2009c; Mizik and Jacobson 2003, 2008; Srinivasan et al. 2009).”
Analyzing the Effect of Corporate Environmental Performance on Corporate Financial Performance in Developed and Developing Countries (2017, background): “The benefits of these (environmental) projects materialize in the long term [131], since these R&D projects allow firms to enhance their knowledge and, subsequently, their product and process innovation [132], generating long-term value creation”
Deconstructing the Way in which Value Is Created in the Context of Social Entrepreneurship (2018, neutral): “Real profit only exists when the income statement is positive even after discounting the cost of capital and, predominantly in a SE context, the cost of the mobilized resources (e.g. Bowman and Ambrosini 2000; Mizik and Jacobson 2003; Morris et al. 2013).”
A Positive Theory of Social Entrepreneurship (2012, positive): “For example, share prices increase when firms shift emphasis from value creation to value capture strategies (Mizik and Jacobson 2003).”
Business Model Design and the Performance of Entrepreneurial Firms (2007, positive): “For example, investment in R&D has been used in prior research as a proxy for technology strategy (Dowling and McGee 1994) and as a proxy for the degree to which a firm pursues a product differentiation strategy ( Mizik and Jacobson 2003 ).”
Brand awareness in business markets: When is it related to firm performance? (2010, background): “As recommended in a number of recent studies in themarketing literature (Lehmann, 2004; Mizik & Jacobson, 2003; Rust, Ambler, Carpenter, Kumar, & Srivastava, 2004), our framework also incorporates financial performance, defined as the return on sales of the SBU in the marketplace relative to that…”