Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

By Singfat Chu, Hean Tat Keh. 2006

211 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/0245bde01ce074268d9a9fa87babdc42a44f5cf4

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In Management Science and Operations Research

In Marketing

Citations in the corpus

The effects of corporate social responsibility on brand equity and firm performance (2015, background): “However, Chu and Keh (2006) characterize the marketing or integrated model, like the Interbrandmodel, by its proprietary analytic framework and various subjective parameters.”
The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, unknown): “…as brand equity (e.g. Keller, 1993; Washburn & Plank, 2002), brand associations (e.g. Chen, 2001; Rio, Vazquez, & Iglesias, 2001), brand value (e.g. Chu & Keh, 2006; Johansson & Nebenzahl, 1986), brand attitudes (Mitchell & Olson, 1981; Suh & Yi, 2006), brand image (e.g. Martinez, Polo, &…”
Stakeholder relationships, brand equity, firm performance: A resource-based perspective (2016, methodology): “Furthermore, this study controls for the effects of R&D and advertising expenditures on firm performance and brand equity (e.g. Chu & Keh, 2006; Hull & Rothenberg, 2008).”
The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2011, background): “recognized as a reliable source and have been used in a number of scholarly articles ( Chu and Keh 2006; Madden et al. 2006).”
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance (2010, background): “ Chu and Keh 2006; Mizik and Jacobson 2003).”
Uncovering the relationships between aspirations and luxury brand preference (2010, background): “Although global brands tend to have a similar image (Chu and Keh, 2006), the relative importance of the seven aspirations may vary from country to country.”
Personal Aspirations and the Consumption of Luxury Goods (2010, background): “Though global brands tend to have a similar image internationally (Chu & Keh 2006), the relative importance of aspirations may vary from country to country.”