Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives

By C. Bhattacharya, Kimberly D. Elsbach. 2002

236 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/be7dad12ff2a7a05af6e548d1f27f6fd8a097a4f

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In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Exploring the development of team identification: the contribution of social identity and the psychological continuum model (2012, unknown): “Attachment outcomes include: strengthening cognitive connection; affective significance; identity construction (Funk & James, 2006); and interaction between a person’s core values, self-concept and the team (Bhattacharya & Elsbach, 2002).”
Integrating Multiple Stakeholder Issues in New Product Development : An Exploration (2013, background): “This is in line with literature outside the NPD domain that suggests that addressing a stakeholder issue leads the concerned stakeholder to identify more with the organization, whereas failure to address stakeholder issues leads a stakeholder to dissociate with the organization (Bhattacharya and Els”
Psychological Contracts and Organizational Identification: The Mediating Effect of Perceived Organizational Support (2011, background): “However, disidentification differs from identification in that the employee’s perceived sense of self is “based on (1) a cognitive separation between a person’s identity and his or her perception of an organization, and (2) a negative relational categorization of the self and the organization” ( Bha”
The effects of the perceived external prestige of the organization on employee deviant workplace behavior: The mediating role of job satisfaction (2016, background): “Although a review of the literature on the effects of negative PEP produced limited studies, Bhattacharya and Elsbach (2002) concluded that negative information has more clear effects on a person’s identification with his/her organization than positive ones.”
Anti-consumption and brand avoidance (2009, background): “Similarly, organizational disidentification suggests that people distance themselves from organizations and/or boycott the products and services of companies, that they perceive to be incongruent with their own values (Bhattacharya and Elsbach, 2002; Elsbach and Bhattacharya, 2001).”
Consumer response to corporate irresponsible behavior: Moral emotions and virtues (2013, background): “…identity theory has been used fruitfully to explain the resistance of consumers who identify with a company to engage in negative word of mouth or protest behaviors (e.g., Bhattacharya and Elsbach, 2002) but does not seem adequate to explicate sufficient motives to actually perform such behaviors.”