Robert E. McDonald

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Robert E. McDonald trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jennifer Edson Escalas
  2. Michael K. Lindell
  3. Rachna Shah

Papers from Robert E. McDonald's perspective

Ordered by how strongly the researchers Robert E. McDonald trusts endorse each paper. Same corpus, a different order for every researcher.

  1. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
  2. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  3. On the practice of dichotomization of quantitative variables. (Psychological methods)
  4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  5. Self-brand connections: The role of attitude strength and autobiographical memory primes
  6. Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
  7. Stay Away From Me
  8. What drives college-age Generation Y consumers?
  9. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
  10. The role of theories in conceptual coherence.

Their papers