Rukhsana Gul Gilal

Marketing · 2020

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Rukhsana Gul Gilal trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Justin Paul

Papers from Rukhsana Gul Gilal's perspective

Ordered by how strongly the researchers Rukhsana Gul Gilal trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The effectiveness of celebrity endorsements: a meta-analysis (Journal of the Academy of Marketing Science)
  2. How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
  3. Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference
  4. Brand passion: Antecedents and consequences
  5. Autonomy and Need Satisfaction in Close Relationships: Relationships Motivation Theory
  6. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
  7. Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands
  8. Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
  9. Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence
  10. Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Their papers