Stated intentions and purchase behavior: A unified model ☆

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Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior (2011, background): “Several reasons have been suggested for this gap (e.g., Morwitz et al., 2007; Sun & Morwitz, 2010; Van Ittersum& Feinberg, 2010), including consumers' change of intentions over time (Morrison, 1979), the use of biased estimates in research (Van Ittersum & Feinberg, 2010), and the inability of the…”
The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (2016, background): “…it is criticised by both old and recent studies, since the buying behaviour is open to be influenced by external factors such as unanticipated income shifts and unexpected promotions (De Canni cre, De Pelsmacker, & Geuens, 2009; Foxall, 2005; Infosino, 1986; Morrison, 1979; Sun & Morwitz, 2010).”
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014, background): “Not only is social desirability bias a serious concern with the external validity of this methodology, but several factors intervene as barriers to action even if a consumer intends to perform a certain behavior (Sun and Morwitz 2010; Morwitz, Steckel, and Gupta 2007).”