What drives consumers to shop online? A literature review

By T. P. Y. Monsuwé, Benedict G. C. Dellaert, Ko de Ruyter. 2004

1,175 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b6807d08e05817f6ff8107be569bbbbbf24f3de3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences (2010, background): “Other hedonic dimensions, namely pleasure, arousal, and escapism (Monsuwé et al., 2004) have been identified as facets of shopping enjoyment.”
Antecedents of Online Shopping Behavior in India: An Examination (2011, background): “Monsuwe and colleagues ( 2004 ) state that customers' attitudes toward online shopping was not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like customer personality, situational factors, product characteristics, earlier online shopping experiences, and trus”
Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process (2011, methodology): “…predictions of hedonic motivation on specific consumer behavior in the online shopping context are merely suggested from focus groups using qualitative perspectives (Wolfinbarger and Gilly 2001) or from reviews of the literature (Monsuwe et al. 2004; Chang, Cheung, and Lai 2005; Zhou et al. 2007).”
E‐atmosphere, emotional, cognitive, and behavioral responses (2010, background): “) and be associated with pleasure and arousal ( Monsuwe et al. , 2004”
Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping (2007, background): “Recently, several studies have established the positive influence of enjoyment on attitude towards a website (for example Childers et al., 2001; Lee et al., 2005; Monsuwé et al., 2004).”
Personality determinants of online shopping : Explaining online purchase intentions using a hierarchical approach (2007, background): “A literature review by Monsuwe et al. (2004) proposes that self-efficacy and need for interaction should be related to online shopping, but their propositions are not examined empirically.”
The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses (2006, background): “Perceived usefulness and perceived ease of use reflect the utilitarian aspects of online shopping (Monsuwe et al., 2004; Teo et al., 1999), and perceived enjoyment reflects the hedonic aspects of online shopping.”
Portrait of an Online Shopper: Understanding and Predicting Consumer Behavior (2015, background): “, previous online shopping experiences, trust in online shopping) as well as other exogenous factors such as situational factors or product characteristics [32].”
Elucidating user behavior of mobile learning: A perspective of the extended technology acceptance model (2007, background): “Although TAM is a model applicable to a variety of technologies (Adams et al., 1992; Chin and Todd, 1995; Doll et al., 1998), it has been criticized for not providing adequate information on individuals’ opinions of novel systems (Mathieson, 1991; Moon and Kim, 2001; Perea y Monsuwe et al., 2004).”