Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process

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Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing (2016, unknown): “…nu ar y 20 16 ( PT ) Hanzaee (2014) have also supported the impact of utilitarian and hedonic browsing on impulsive buying behaviour which points towards the significance of utilitarian and hedonic browsing for impulse buying over the internet (Verhagen and van Dolen, 2011; Kim and Eastin, 2011).”
Shopping online without thinking: being emotional or rational? (2014, background): “This may direct them to buy on impulse (Kim and Eastin, 2011).”
The state of online impulse-buying research: A literature analysis (2017, background): “[26, 28, 58, 59] The consumption impulse formation enactment model The model describes consumers’ online impulse buying mechanism.”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, background): “Several studies have pointed out that both hedonic and utilitarian values drive consumption behavior (e.g., Babin et al. 1994; Kim and Eastin 2011; Sebastianelli, Tamimi, and Rajan 2008; Sorce et al. 2005).”
Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “Some studies consider it as unidimensional construct [10,55,56] while some studies have taken into consideration the multidimensional construct in hedonic values [51,57].”