The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences

By Heather L. O'Brien. Interacting with computers, 2010

330 citations recorded by the source corpus.

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Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2014, methodology): “For measurement, Arnold & Reynolds’s (2003) scale for measuring hedonic shopping motivations has been empirically confirmed by recent studies on online shopping (e.g. To et al., 2007; O’Brien, 2010) and thus is considered appropriate for the current study.”
Measuring engagement in video game-based environments: Investigation of the User Engagement Scale (2014, background): “While the original validation in the context of online shopping confirmed these six factors , a further study on online search (O'Brien, 2010) as well as a social networking study (Banhawi et al., 2012) revealed factor loadings that had these three merged as one.”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, result): “Consistent with extant studies, the model considers hedonic and utilitarian shopping values internal motivations (e.g., McKinney 2004; O’Brien 2010), and treats the web environment as an external influence in the stimulus stage (e.”