On-line product presentation: Effects on mood, perceived risk, and purchase intention
By Jihye Park, Sharron J. Lennon, Leslie Stoel. 2005
468 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/b3cba6d7cd66782b9a45a1869d4de42f0d907781
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Minjeong Kim
- Sharron J. Lennon
- Jung-Hwan Kim
- Jiyoung Kim
- Colleen M. Harmeling
- Bernard C. Y. Tan
- Zhenhui (Jack) Jiang
- Prashant C. Palvia
In Social Psychology
- Prashant C. Palvia
- Y. Wong
- Chechen Liao
- Pui-Lai To
- Mohammad Daneshvar Kakhki
- Jiyoung Kim
- Colleen M. Harmeling
- Bernard C. Y. Tan
Citations in the corpus
- An empirical investigation into e‐shopping excitement: antecedents and effects (2009, background): “There is a growing stream of research that examines the factors that influence e-shopper attitudes (Eroglu et al., 2001, 2003) and mood (Park et al., 2005), online service quality (e.g. Parasuraman et al., 2005), online satisfaction (Evanschitzky et al., 2004), intention to purchase (Loiacono et…”
- What induces online loyalty? Online versus offline brand images (2009, background): “…have frequently adapted the concept of perceived risk in their examination of online shopping or purchasing in general (e.g., Choi and Lee, 2003), for particular types of products (e.g., Pires, Stanton, and Eckford, 2004), and from a particular online store (e.g., Park, Lennon, and Stoel, 2005).”
- Effects of web site atmospherics on consumer responses: music and product presentation (2009, background): “Effective product presentation in this context can play a role in positively facilitating the decision-making process by reducing perceptions of uncertainty and risk associated with purchasing and increasing purchase intent in online shopping (Park et al., 2005).”
- The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions (2016, background): “Indirect experience usually takes place in the form of a representation of physical products in media such as advertising [Park et al. 2005].”
- Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013, background): “In the online retailing context, consumers experience greater transaction risk with regard to the actual quality of the product or service that is being exchanged (Park et al., 2005).”
- Effects of Interactivity on Website Involvement and Purchase Intention (2010, background): “Positive feeling states include “happy” and “satisfied” (Park et al., 2005) and may lead to increased time spent in the store, increased spending, and higher affinity for the store (Babin et al., 1994), which suggest higher intentions to purchase from the web store.”
- Creating Effective Online Customer Experiences (2018, background): “Park, Lennon, and Stoel (2005) show that larger product images can increase purchase intentions.”
- Value‐driven Internet shopping: The mental accounting theory perspective (2010, background): “Park, Lennon, and Stoel (2005) suggest that lower confidence (an inverse of perceived risk) inhibits customers from making purchases from the online store.”