The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions

By Chechen Liao, Pui-Lai To, Y. Wong, Prashant C. Palvia, Mohammad Daneshvar Kakhki. 2016

92 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/af22b7073cfda6a029a941bd68e2f4ffdf1c7d22

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Xiaoyu Xu
2. Qi Li
3. Jen-Her Wu
4. Gina Masullo Chen

Citations in the corpus

• What Drives Consumer Shopping Behavior in Live Streaming Commerce (2020, background): “In a pleasant environment, arousal is the cause for approach behaviors [Shen and Khalifa 2012; Liao et al. 2016].”