Value‐driven Internet shopping: The mental accounting theory perspective

By Sumeet Gupta, Hee-Woong Kim. 2010

291 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/c892a4ce93f955da711cb1348a5dd593ea6a157a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

  1. Sumeet Gupta
  2. Francisco J. Liébana-Cabanillas
  3. Joo-Han Ryoo
  4. Chao-Hsing Lee
  5. Francisco Muñoz-Leiva
  6. Robert D. Galliers
  7. Changsu Kim
  8. Namchul Shin

In Marketing

  1. Chao-Hsing Lee
  2. Francisco J. Liébana-Cabanillas
  3. Francisco Muñoz-Leiva
  4. Ingrid Poncin
  5. Sumeet Gupta
  6. Changsu Kim
  7. Namchul Shin
  8. Hee-Woong Kim

Citations in the corpus