An empirical investigation into e‐shopping excitement: antecedents and effects

By Chanaka Jayawardhena, Len Tiu Wright. 2009

125 citations recorded by the source corpus.

Purpose – This paper seeks to examine the antecedents of online shopper excitement, its consequences for behavioural intentions as expressed by intent to return, and positive word‐of‐mouth communication.Design/methodology/approach – A conceptual model is developed based on the literature. Instrument item scales to measure all constructs in the model were as informed by the literature and adapted from prior studies. An online structured questionnaire survey was sent by e‐mail to a UK consumer panel (n=626). The results were analysed using LISREL 8.7.Findings – Convenience, involvement, attributes of the web site and merchandising all collectively influence shopper excitement. The attributes of the web site and merchandising directly influence intent to return. E‐shopper excitement leads to positive word‐of‐mouth (WOM) and increases the intent to return.Research limitations/implications – The study may be limited in that no differentiation is made between the types of goods that e‐consumers purchased. A fut...

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/92efc3da67ef7640230051fc010dd4fb54c904cb

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Citations in the corpus

The Influence of Consumer Value-Based Factors on Attitude-Behavioral Intention in Social Commerce: The Differences between High- and Low-Technology Experience Groups (2013, background): “E-shoppers are becoming more sophisticated and more experienced at shopping online (Jayawardhena & Wright, 2009).”
Online shopping environments in fashion shopping: an S-O-R based review (2012, background): “Behavioural intention comprises of the intent to purchase(Ballantine & Fortin, 2009; H. Kim & Lennon, 2010; Koo & Ju, 2009), repurchase, spread positive word of mouth WOM and become loyal (Jayawardhena & Wright, 2009) to the online retailer; in addition to switching and complaining behaviour.”
Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island (2016, background): “On the other hand, Jayawardhena and Wright (2009) indicate that the attributes of quality collectively influence excitement, which plays a key role in increasing loyalty.”