Effects of web site atmospherics on consumer responses: music and product presentation

By Jung-Hwan Kim, Minjeong Kim, Sharron J. Lennon. 2009

123 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c405431f02df8763128574ff61ef023eb5cd92df

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Stephen Tagg
2. Fatema Kawaf

In Organizational Behavior and Human Resource Management

1. Stephen Tagg
2. Fatema Kawaf

Citations in the corpus

• Online shopping environments in fashion shopping: an S-O-R based review (2012, background): “Additionally, those who were pleased and aroused perceived less risk and had higher intention to purchase Kim et al. (2009), DM Experiment 272 Female students Simulated fashion website Product presentation Music Emotional states, attitude toward the site Purchase intention Presenting garments on a…”