Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers

By N. Reynolds, Antonis Constantinou Simintiras, Adamantios Diamantopoulos. 2003

258 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b1952e2a6988e4af9f32f9006686a47b39f66b0b

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Citations in the corpus

Resolving the impasse regarding research on the origins of products and brands (2011, background): “As such, student samples lower the external validity of the findings ( Raynolds et al. , 2003”
Data equivalence in cross-cultural international business research: assessment and guidelines (2008, methodology): “To achieve this, we also suggest that researchers use the approach suggested by Reynolds et al. (2003).”
The role of mixed emotions in consumer behaviour (2011, background): “In our case we were primarily interested in developing a conceptual model of mixed emotions and the impact on purchase intentions based on an international sample (contextual research) and not on a comparative study that identified similarities and differences across countries (Reynolds et al., 2003”
Advancing the country image construct (2009, background): “Moreover, unknown distributions of subpopulations within countries (e.g., urban vs. rural populations or different cultural groups within a single country) further limit the external validity generated from non-probability samples” (Reynolds et al., 2003, p. 84).”
Asymmetric relationship between attribute performance and customer satisfaction: A new perspective (2010, unknown): “Such sample was considered acceptable for purposes of this experimental study because usage of homogeneous samples tend to reduce the likelihood of extraneous variables adversely affecting the study results (Greenberg et al., 1987; Reynolds et al., 2002) and because such samples tend to provide a st”
Why do they go? Individual and corporate perspectives on the factors influencing the decision to accept an international assignment (2008, methodology): “Non-probability sampling (Reynolds, Simintiras and Diamantopoulos 2003 ) was used to purposefully select cases from the organizational database of international assignees.”
The impact of supply chain structure on the use of supplier socially responsible practices (2010, background): “), as well as relationships between firms ( Reynolds et al. , 2003”