Resolving the impasse regarding research on the origins of products and brands

By S. Samiee. 2011

140 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/cacf7f082dec56322dc629a2c763382f167a355e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. M. Herz
2. Vasileios Davvetas
3. G. Halkias
4. Adamantios Diamantopoulos
5. S. Samiee
6. G. Balabanis

In Tourism, Leisure and Hospitality Management

1. M. Herz
2. Adamantios Diamantopoulos

Citations in the corpus

• The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference (2016, background): “20 the relevance of COO in an era of global brands (Samiee, 2011; Usunier & Cestre, 2008; Wilcox, 2015), we empirically show that country perceptions do play a significant role in the formation of brand attitude, even after the influence of brand globalness/localness is explicitly accounted for.”
• Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective (2013, background): “These asymmetric patterns support the critique on extant COO research (Samiee 2010, 2011; Samiee, Shimp, and Sharma 2005; Usunier 2006, 2011), suggesting that research designs that sensitize respondents to the COO cue are likely to overstate its true importance.”