Marlies A. R. Iepsma

Experimental and Cognitive Psychology · 2015

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Experimental and Cognitive Psychology — 10 citations into it
• Literature and Literary Theory — 5 citations into it

Whom Marlies A. R. Iepsma trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Cliff Goddard (in Experimental and Cognitive Psychology)

Papers from Marlies A. R. Iepsma's perspective

Ordered by how strongly the researchers Marlies A. R. Iepsma trusts endorse each paper. Same corpus, a different order for every researcher.

1. On Our Mind: Salience, Context, and Figurative Language
2. The Political Mind
3. Different Forced-Exposure Levels to Banner Advertisements (Journal of Advertising Research)
4. Personification in Advertising
5. Ethnopragmatics : understanding discourse in cultural context
6. Guilt appeals in cause-related marketing
7. Metaphors We Live by
8. Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
9. Are Irony and Metaphor Understood Differently?
10. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999

Their papers

• Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising (2015) — 94 citations