Colors and cultures: Exploring the effects of mall decor on consumer perceptions

By J. Chébat, M. Morrin. 2007

213 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/ac7c102005ec1504d46170b7b59bcf3cbd90370e

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In Experimental and Cognitive Psychology

In Marketing

In Social Psychology

Citations in the corpus

Environmental Colour Impact upon Human Behaviour: A Review (2012, background): “Chebat & Morrin (2007) Shopping Mall • • • • 31.”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Yet we cannot ignore that perceptions and meanings of colors vary across cultures (Block and Kramer 2009; Chebat and Morrin 2007; Madden et al. 2000), even though some evidence indicates these differences are being eradicated.”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “…caution against making broad, global statements about color in the area of consumer behavior because consumer attitudes and behaviors are presumed to be influenced by context-free color preferences that vary by country, race, sex, and age (Aslam 2006, Chebat & Morrin 2007, Funk & Ndubisi 2006).”
The influence of emotional response to interior color on restaurant entry decision (2018, background): “For example, interior color has been linked to emotion and feeling (Bellizzi and Hite, 1992; Ward and Barnes, 2001; Chebat and Morrin, 2007; Yildirim et al., 2012), retail image (Bellizzi et al., 1983; Baker et al., 1994), a customer’s decision making on product and retail (Brengman, 2002; Babin et…”
Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “…the substantial impact of atmospheric color inside traditional stores on consumer behavior (Bellizzi and Hite, 1992; Brengman and Geuens, 2004; Chebat and Morrin, 2007), there is a need to investigate the effects of colors as a component of the online atmosphere of websites on online consumer…”
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism (2013, background): “On the other hand, associations with color differ across cultures (Aslam 2006; Chattopadhyay, Gorn, and Darke 2010; Madden, Hewett, and Roth 2000) and affect evaluations (Chebat and Morrin 2007).”
On Store Design and Consumer Motivation (2012, background): “In addition, Chebat and Morrin (2007) showed that effects of color schemes (used in shopping mall décors) on environmental perceptions varied among subculture segments, suggesting that associations triggered by store design may vary depending on target group characteristics such as lifestyle and…”
How does visual merchandising affect consumer affective response (2012, background): “merchandising element, there was colour perception difference towards mall décor between French-Canadians and Anglo-Canadians (Chebat and Moureen, 2007), store layout and shopping intension among South African consumers (Kempen et al.”
Store Atmospherics: A Multisensory Perspective (2014, background): “Designing such experiences would be even more difﬁcult, considering the multiplicity of factors and interactions that come into play, though the modest research that exists suggests it could be effective (Chebat & Morrin, 2007).”