The influence of emotional response to interior color on restaurant entry decision

By Warakul Tantanatewin, Vorapat Inkarojrit. 2018

95 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a18cb7ce18440d676e4acbb6283231b0d1998381

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tun-Min (Catherine) Jai
2. Sungpo Yi

In Social Psychology

1. Tun-Min (Catherine) Jai
2. Sungpo Yi

Citations in the corpus

• Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion (2020, background): “In a hospitality setting, several studies examined the relationship between consumers’ emotion and revisit intention in casual restaurant setting, and found that they are significantly related (Prayag, Khoo-Lattimore, & Sitruk, 2015; Tantanatewin & Inkarojrit, 2018).”