On Store Design and Consumer Motivation
By T. V. van Rompay, K. Tanja-Dijkstra, Joost W. M. Verhoeven, Annemiek F. van Es. 2012
108 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/35a3a5490a6912195595ee26a68e6cb556940122
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In Marketing
Citations in the corpus
- Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color (2017, unknown): “Although some authors have made suggestions regarding music and color (Andersson et al. 2012; van Rompay et al. 2012), empirical findings on gender effects have been reported mainly in relation to scent (Bone and Ellen 1999).”
- The influence of emotional response to interior color on restaurant entry decision (2018, background): “Color is one of the aesthetic design factors that is used in decoration to attract visual attention due to its impact on a customer’s emotional and behavioral responses (Brengman, 2002; Babin et al., 2003; Ryu and Jang, 2008; Jang and Namkung, 2009; van Rompay et al., 2012; Cho and Lee, 2017).”