Joanne Yip
Marketing · 2008–2012
A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 13 citations into it
Whom Joanne Yip trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Joanne Yip overall
Papers from Joanne Yip's perspective
Ordered by how strongly the researchers Joanne Yip trusts endorse each paper. Same corpus, a different order for every researcher.
- Environmental background music and in-store selling
- Color and shopping intentions: The intervening effect of price fairness and perceived affect
- Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences
- The role of preconsumption affect in postpurchase evaluation of services
- How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (Personality and Social Psychology Review)
- Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
- Person-Place Congruency
- Enhancing consumer empowerment
- The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services
- The Structure of Value: Accounting for Taste George Mandler
Their papers
- How does visual merchandising affect consumer affective response (2012) — 152 citations
- Study of three-dimensional spacer fabrics : physical and mechanical properties (2008) — 181 citations