The Persistent Impact of Language on Global Operations
By D. Welch, Lawrence Welch, R. Marschan-Piekkari. 2001
128 citations recorded by the source corpus.
In studies of firms' internationalisation, language has tended to be bundled into 'cultural and psychic distance boxes'. In this article, an attempt is made to unbundle the impact of language through (a) an examination of the way in which language influences the pattern of foreign market expansion; and (b) an analysis of how a firm may try to cope with language diversity by adopting a common corporate language. We conclude that attempts to impose a common corporate language may hinder or alter information flows, knowledge transfer, and communication.
Subfields: Communication, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/abf03fe88d9766322bb981db83c2dfb9ff4a99a2
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Communication
- Jakob Lauring
- Mehmet Demirbag
- Ekrem Tatoğlu
- Anne-Wil Harzing
- J. Selmer
- Fabian Jintae Froese
- Vesa Peltokorpi
In Strategy and Management
- Jakob Lauring
- Mehmet Demirbag
- Ekrem Tatoğlu
- Anne-Wil Harzing
- K. Glaister
- J. Selmer
- Bo Bernhard Nielsen
- Marne L. Arthaud‐Day
Citations in the corpus
- Institutional and transaction cost influences on MNEs' ownership strategies of their affiliates: Evidence from an emerging market (2007, background): “Welch, Welch, and Marschan-Piekkari (2001) argue that there is a tendency for firms to engage in equity venture formations in those countries with the same language group at the initial stage of international expansion.”
- Multicultural organizations: common language, knowledge sharing and performance (2011, background): “While English has gradually become the most commonly used corporate language ( Welch et al. , 2001”
- THE ROLE OF CULTURE IN ENTRY-MODE STUDIES: FROM NEGLECT TO MYOPIA? (2003, background): “Welch et al. (2001) argue that language might have a very important impact on the pattern of internationalization.”